In today’s society, almost everybody owns a mobile phone. Whether it is one of the newest models or the old ones, nobody can deny that the world has gotten smaller because of mobile messaging. Just like the internet, mobile messaging allows people to connect with people miles away to talk about things in 160 characters per text. It might be limited but people would be surprised to know how many messages people send individually every day to various people, from their loved ones and friends to business partners and complete strangers. Mobile messaging provided an easier way to communicate without the hassle of connecting online or setting up various wires. All they need is a cellular phone capable of sending and receiving text, and they are good to go.

Mobile messaging is also used by numerous companies to support their varied marketing campaigns. Restaurants and hotels use it to directly inform customers about last-minute discounts and promotions in the store. Social clubs use it to inform members about special events that are exclusive to club members only. Also, most retail stores keep a mobile contacts list of their past customers to update them via SMS about new collections and sale events for the next few months. SMS marketing is indeed an upgraded version of what we know in the past years but it is indeed a change for the better. Nowadays, companies often rely on 2 way SMS messaging to accomplish their marketing goals easily and without stress.

The computer will eventually have an assigned local number so customers can reply to it anytime they want. This is indeed an improvement in mobile messaging because companies won’t need to handle a phone if they have a computer at hand. Typing things in the computer is easier than in the small screens of the mobile phone. It is also better to record all the messages on the computer, aptly labeled for future reference. Here are some of the benefits of 2 way SMS in businesses.

Inquiries are better addressed

Sometimes, replies go in bulk so the people handling it on a phone will have a hard time arranging it based on the level of importance or priority. If it was handled in a computer, suggestions, inquiries and violent reactions will be grouped properly for the company to assess. With 2 way SMS, every reply will be saved for the customer profile and market research.

Inexpensive to Handle

Mobile phones do not come cheap. While companies can spare money for a phone or two, it would not be wise to let people use them randomly because it might get lost and become liabilities. Mobile messaging in a computer via 2 way SMS is ideally the best plan to reduce costs for mobile phones and have employees focus on the task at hand. 2 way SMS is indeed a great way for businesses to reach specific target audiences without the hassle of dealing with mobile phones. Computers have better storage than mobile phones and the backup system is dependable, to ensure that every data is saved and accounted for.

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