Generally speaking, a text refers to the inscription of signs and symbols or letters and numbers that represents a language for communication. It can also be defined as anything that can be read. In this context however, the text means a character sequence readable by humans, such as the words which are encoded into formats readable by the computer like ASII (American Standard Code for Information Interchange). It differs from the non-character data like graphic images in a bitmap format which is a different computer readable format. The word text in this article is the text we refer in SMS (short messaging service).

SMS is a text messaging concept that is mostly used in mobile phones but not limited to it, is now conveniently used to communicate with other people. The wide spread of smart phones and tablets makes text marketing a very great advertising opportunity.

This marketing solution is very convenient to both parties. Yet it is still inadequate to just merely send massive text messages. It requires a tool to measure the effectiveness of your text messaging campaign. The following are text marketing services you must evaluate to ensure success.

1. Features. This is a vital component of this strategy. The ability of the application to massively deliver SMS messages to subscribers is not enough. Your messaging apparatus must be able to a support two-way communication. Where in you can have a conversation that will make your customers come back for more. Other essential features you need to look into are keywords, auto-responders and polling. These elements aids in establishing rapport with your contacts and keep them updated with your new deals and promos.

2. Reporting. Promotional text messages are only useful when they are monitored. To know if this marketing way is effective, you need to be able to track down the responses of your recipients. Your mobile marketing service should be capable of tracking data like keyword replies, poll results and delivery rates. Not monitoring the responses of the sent messages are waste messages that only consume your bills.

3. Easy to Use. Your text marketing service must be easy to use. The SMS application intends to make your life easier while increasing your market range and its marketing effectiveness. You need to make sure that your SMS software is easy to navigate and the interface is easy to understand.

4. Help and Support. Although text marketing is designed to be user friendly, chances of encountering issues are still likely to happen. These problems will lead to poor advertising campaign hindering marketing success. Help and support must be accessible. It can be over the phone, via email or through live chat that will attend to your concerns promptly. Online documentation and video tutorials must also be provided for reinforcement.

In order to achieve optimum results in text marketing, these qualities should be present. You should not just focus to the number of texts you have sent but more importantly to the accomplishment the service provides.