Why SMS Promotions Actually Work?
The reason that SMS has become such an effective tool in marketing is because of its instantaneous results. It is estimated that a text message is opened and read within five minutes of being received. There is therefore a very high chance that an SMS will be read. Using this assumption
Sense of Urgency
There is no denying the outburst of mobile phones. Whether for calls, messaging or even as an extension of work, social media and entertainment system, this device has engraved itself as a necessity in the lives of modern society. As a necessity, a mobile message is sure to be met with a sense of urgency. And within minutes, a response is guaranteed. SMS promotions become a stronger tool than newsletters online. Because the interaction between sender and receiver happens in real time, there are faster and more direct results. Promos via email have its own advantages but the guerilla effect of SMS promotions ensures an answer.
A campaign that is based on SMS can surprise users with messages that have taken into account accuracy in timing. A discount off meals via SMS can prove to be most effective when sent before lunch and a sale can reap more buyers when sent after work, especially on payday. But SMS promotions are not limited to creating a potential clientele but can also work in groups and communities that need to relay announcements to the rest of its members.
Non-intrusive and yet Personal
Unlike billboards or commercials where the message relayed through a medium is meant for a widespread audience, SMS promotions are very personal. Occurring only between the sender and the receiver, SMS advertisement may not even seem like it’s trying to sell you anything at all. And despite the personal quality of SMS marketing, it does know its boundaries when it comes to gathering potential customers. By sending an initial message that allows users to opt in promos, discounts or even subscriptions, an SMS campaign does not force its goods and services to the client. It may or may not be permitted to continue with its campaign.
Gains a Loyalty
Of course, those who do subscribe or avail of your promo should be treated with privileges. These perks act as a reward system for their loyalty to your product or service. The more they engage with your campaign, the higher their rewards, be it in the form of free samples, discounts or points that can be accumulated and used later on. This way, you can hook more customers and create regular following.
SMS promotions are quick, cheap and effective in marketing your products and services. Since a large majority owns a mobile phone, the chances of traffic increase. The more user generated traffic you create, the higher your chances of success become. Remember that your promo should be timed right in order to ensure a greater response.
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