SMS is the shortcut for short message service. This text messaging service is a very basic mobile phone feature. However, SMS messages are also possible using computers or the web. The exchange of short text messages between fixed lines and mobile phone devices is done through standardized communication protocols like SMS software.

. This method of sending SMS has no cost. But for the messages to be sent, it must be permitted or compatible with the carrier of the recipient. This is because different service providers use different protocols and standards. For software method of texting, the common protocols used are modem (TAP, UCP or Universal Computer Protocol), internet (SNPP or Simple Network Paging Protocol, WCTP or Wireless Communication Transfer Protocol) and email (SMTP or Simple Mail Transfer Protocol).

According to surveys, 42% of adults aging 18 to 34 are interested in getting mobile alerts, while there are 33% of the 35-44 years old age group. This shows that people are active in mobile marketing and this is very great news for marketers. Hence being a part of mobile publicizing is so more than just an opportunity.

In order to join the mobile conversation circulating around, you need to have an SMS software. This software will help you with what you need. It has features ranging from basic to advance that you can use to market your products and services properly. These features include:

1. Short Codes. Your SMS software has one or more short codes. These codes are same as phone numbers that distinguish a subscriber from the others. They are fewer digits like 12345 or 67890 that send and receive SMS text messages. A short code is always assigned to every SMS system but there would be instances where you will be sharing one with others.

2. Keywords. You can create and manage various lists through keywords. For example VALUED is the code for your customers, LOYAL for your staff and crew then SOURCE for your supplier. To be on the list, the recipients need to text the keyword to your short code. Like texting LOYAL to 12345 for your employees to be on your staff and crew list. A short code can only support one keyword. So in cases of short code sharing, keyword availability is on a first-come first-serve basis.

3. Auto Response. When your customers send a VALUED text to your short code to join your list, you definitely would like to respond right away. SMS software is capable of auto response text messaging so that people who opt-in can receive a text immediately.

4. Scheduled Messages. You can also program scheduled messages for your list. For instance you can text your customers of your weekly gimmicks to keep them updated.

These are basic features that SMS system offers. Other systems allow you to generate bar codes and even create mobile websites or redirect people to mobile web pages. Use SMS software now and see how it contributes positive changes to your business.