Short message service or SMS for short is a cell phone feature that allows an exchange of short messages between mobile phones usually. An SMS is commonly referred to as text or text messaging by mobile phone subscribers. A short message or a text generally contains 160 characters including spaces. A text service has T9 technology which means text on 9 keys. This typing technology predicts the text input according to the built in dictionary it uses. This makes text messaging on mobile keypads quicker and easier.

In using text service, you can create SMS campaigns to endorse your products and services. These text campaigns are of low cost and have easy to use messaging platforms. SMS text messaging service allows you to monitor and analyze the results of your text promotions. It can also evaluate your SMS applications and other SMS text messaging solutions you are using.

You can formulate many creative advertising concepts with SMS text messaging software. Here are some marketing ideas and other ways to market your business through SMS broadcasting:

• You can communicate with your entire contact list using text messaging service. Text messaging software is capable of clustering your contacts. So you can deliver messages to particular recipients easily. • You can advertise special deals and promotions regularly. Informing customers of your anniversary treats and holiday sales will attract more buyers. • You can announce the new products and services you offer. Something fresh and new usually catches the attention of the market. • You can send emergency alerts to your customers. Notification of service disruption, phased out products or being closed for business for a particular time frame will be appreciated. Your customers will feel valued for the information and this will also save their time. • You can encourage referral programs to your existing clients. • You can remind consumers of their upcoming bills or past due charges. This prevents your clients from forgetting to make necessary payments. This will then facilitate early and on time payments. • You can relay information and alerts to company employees. The dissemination of important announcements and notices are made faster and of a wide range. • You can send fun quotes or inspiring and informative messages through a text messaging application. • You can conduct customer satisfaction surveys via SMS messaging by sending the survey questions to your customers. It is now easy to get customer feedback on your products and services since they are just a text message away. • You can build and establish trust by joining SMS groups. You can get to know your customers better. This helps you determine their needs and wishes and then you can apply them commercially.

Text service is considered as an effective method of marketing nowadays. With text service software, you can broadcast massive text messages reaching out a number of people therefore increasing your revenue. Text service marketing is a cost effective and an efficient way to connect to people.

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