{"id":3204,"date":"2021-12-07T18:27:42","date_gmt":"2021-12-07T23:27:42","guid":{"rendered":"https:\/\/www.experttexting.com\/blog\/?p=3204"},"modified":"2021-12-07T18:27:44","modified_gmt":"2021-12-07T23:27:44","slug":"things-to-remember-when-sending-links-in-text-messages","status":"publish","type":"post","link":"https:\/\/www.experttexting.com\/blog\/things-to-remember-when-sending-links-in-text-messages\/","title":{"rendered":"Things to Remember When Sending Links in Text Messages"},"content":{"rendered":"\n

Text messages are a simple method of communication that has made its mark as part of direct marketing. The open rates are higher than any other channel. moreover, when sending links in text messages, you are most likely to get a better click-through rate.<\/p>\n\n\n\n

Even if your business has an online presence, it is good to enhance the presence through text message marketing and the power of links.<\/p>\n\n\n\n

ExpertTexting allows you to shorten when sending links in text messages. This allows users to make text marketing omnichannel and multipurpose.<\/p>\n\n\n\n

In this guide, we tell you everything you should remember when sending links in text messages<\/a>.<\/p>\n\n\n\n

What are links and hyperlinks?<\/h2>\n\n\n\n

Before we begin, you need to have a clear difference in mind. The difference between links and hyperlinks is not big. Both have more or less the same purpose.<\/p>\n\n\n\n

Hyperlinks are URLs that are wrapped in anchor text. For example, this text is a hyperlink to our blog<\/a>.<\/p>\n\n\n\n

URLs or links are simply the text you enter on your browser to reach a website. For example, www.experttexting.com\/blog<\/a><\/p>\n\n\n\n

The main aim of both is to take you to a website or even a landing page.<\/p>\n\n\n\n

Things to remember<\/h2>\n\n\n\n

Now that you know the difference between URLs and hyperlinks, it\u2019s time to move on. Read below to know about the most important things about adding URLs in text messages.<\/p>\n\n\n\n

Use a link shortener<\/h3>\n\n\n\n

URLs are generally quite long. This isn\u2019t a problem until you choose to add one to your text message campaign.<\/p>\n\n\n\n

Each text message allows only 160 characters<\/a>. This is the standard number. However, ExpertTexting does allow you to send extended messages of up to 800 characters. These are counted as several and charged accordingly. However, they are received as one on smartphones through concatenation.<\/p>\n\n\n\n

Since you will be paying for all those extra characters, it is better to reduce the link to the shortest number of characters.<\/p>\n\n\n\n

There are plenty of link shortening tools out there<\/a>. ExpertTexting is one of them that helps you shorten your links but does way more. You can measure the click-through rate of these links to see your performance. Watch the video below to know how you can use ExpertTexting\u2019s link shortening feature.<\/p>\n\n\n\n

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