Importance of SMS Campaign to Your Business
It seems that with everyone using a mobile phone not just to send messages but also as an extension of their day to day activities, and hence, the cell phone becomes a necessity. So as a business owner, whether small or big, one can easily take advantage of the dissemination of technology. Apart from advertising and email campaigns
How it Works
More often than not, a text message will be read within five minutes of being received. This sense of urgency can be used to the benefit of your company’s promotions. They are received only within a few seconds after being sent so they must be timed strategically. SMS campaign is like a quick-firing machine gun. It is meant to fire in bulk and catch the audience at surprise. When sent at the right time, a promotional text message can elicit just as quick a response as it was sent. For example, SMS offers a discount on the customer’s next meal at your franchise sent a few hours before lunch can increase sales during noon that day.
How You Should Use It
Remember though that despite the immediacy of a text message, SMS campaign still needs to ask permission from the client in order to pursue any more promotions. It is still up to the potential customer to opt in or out of your marketing program. The beauty of text messaging is its 160 character limit. Therefore, in order for your message to be easily absorbed by its recipients, it must be condensed and straight to the point. Its message must attract the reader instantly while being permissible for further promotions in the near future. SMS campaign needs to be timed right. Not only should a large amount of messages be sent at a strategic time of the day, but it must also be followed up with other promotions throughout the week. Be advised though that SMS campaign should not have a frequency of more than twice a week. Limit your weekly messages to two at most. Another point to keep in mind is spreading the promotional messages in bulk. Certain programs and applications will allow you to send a text message to your contacts list at the particular time intervals. This takes most of the work out of the actual sending.
Because the actual work lies in your fabrication of the text message, it is up to you to compress all the details of your promotions in a single SMS. Your SMS campaign will depend on the content and timing of the sent messages. Do not merely send bulk SMS to a list of clients, you must invest in marketing research to realize the best type of promo and most timely schedule to send off your messages. Remember that people do keep their time gold, thus it makes it even more important to strike while the iron is hot. Use trends to your advantage and you will make your mark easily.
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