Why Mass Texting Beats Push Notifications in User Engagement

Why Mass Texting Beats Push Notifications in User Engagement

Be honest, how frequently do you click on a push notification? Not as a great deal as you believe you think. Maybe you look at it, maybe you forget about it, or perhaps it disappears before you even become notice. But a text message? That’s unique. You see it, you read it, and you typically do it the right way.

That’s why mass texting works so well. It’s direct, it’s personal, and it doesn’t get lost in a pile of app alerts. At ExpertTexting, we’ve seen how this simple tool can get more responses than any push notification ever could.

Push Notifications vs Mass Texting: The Real Difference

Here’s the thing. Push notifications rely on an app. That means the person needs to have your app installed, they have to allow notifications, and they need an internet connection. Miss one of those steps? The message never lands.

With bulk texting, none of that matters. No app, No Wi-Fi, No complicated permissions. Your message goes straight to their SMS inbox, which almost everyone checks. It’s the difference between knocking on someone’s door and hoping they’re home versus walking right in and saying hello.

Open Rates Don’t Lie

Push notifications get ignored all the time. Texts don’t. Research shows that SMS messages have open rates of around 98%, and most are read within minutes. That’s huge.

If you use a mass texting service like ExpertTexting, you may send one message to hundreds of people right away and recognize that almost all will see it. Compare that to a push notification that might vanish in a sea of different alerts, and you can see why the outcomes are so distinct.

Reach Everyone, Everywhere

Push notifications can fail for so many reasons: no app, no internet, no permission. With bulk texting, you skip all that. It works on any phone, anywhere, even in low-signal areas.

This is why groups use textual content messaging for critical updates. If something’s urgent, an agenda change, an appointment reminder, or a time-limited deal, SMS makes sure people get it in time.

It Feels More Human

Think about it. A text message feels personal. You’re used to getting them from friends, family, and people you trust. That’s why they stand out in your inbox.

A bulk texting service may even make messages sense like they’re written only for the individual receiving them, including names, places, or a specific offer. That little touch can make a huge difference in how someone reacts.

Faster Action, Better Responses

Push notifications might sit unread for hours. Text messages? People usually see them within minutes. Businesses using mass texting for things like flash sales, delivery updates, or confirmations often get instant replies.

For example, has used text campaigns to send last-minute offers and seen customers respond almost immediately. That kind of speed can turn a message into a sale in minutes.

It’s Smart for Your Budget

Let’s be real, getting someone to download your app costs money. And if they ignore your push notifications afterwards, that’s money wasted. With a bulk texting service like ExpertTexting, you pay for something that lands in the customer’s inbox.

Because more people see and act on texts, your cost per engagement drops and your return is better. That’s good news whether you’re running a small shop or a national brand.

When Bulk Mass Texting Wins

Push notifications have their uses, but bulk texting is the better choice when timing matters:

• Flash sales or limited-time offers
  
• Appointment reminders
  
• Delivery or service updates
  
• Event details or changes
  
• Emergency alerts
  
• Quick customer surveys
  

These are the moments when you can’t risk your message being missed.

Getting the Most from Mass Texting

If you’re using a mass texting service, keep these tips in mind:

• Keep it short – People don’t want to read a novel on their phone.
  
• Make it personal – Names, relevant info, even location can help.
  
• Send at the right time – Mid-morning or early afternoon works well.
  
• Get consent – Only text people who have agreed to hear from you.
  
• Track your results – See who opened, clicked, and replied.
  
• Pick a reliable provider – ExpertTexting offers delivery you can trust.
  

Small details like these can make your messages more effective.

Ready to Go

Push notifications might be fine for app activity, but when you need attention fast, mass texting wins every time. It’s direct, personal, and gets read almost instantly.

By using a reliable bulk texting service like ExpertTexting, you can ensure your messages reach the right people at the right time, and they see them.

Connect with us or head to our website now.

FAQs

1. What’s the main advantage of mass texting over push notifications?

Mass texting goes straight to a person’s phone without needing an app or internet.

2. Can a bulk texting service target specific groups?

Yes. You can segment your audience so messages match their needs.

3. Is bulk texting legal for marketing?

Yes, as long as you have permission from recipients and follow the rules.

4. How quickly can messages be sent?

A good mass texting service can send thousands of texts within seconds.

5. Does bulk texting work for small businesses?

Absolutely. It’s inexpensive, direct, and great for organisations of all sizes.