Text-to-donate charity campaigns have become popular with the rise of smartphones. 90% of the recipients read text messages within a few minutes of being received. For non-profits and other social enterprises, this level of engagement presents a great opportunity to keep donors informed. As a non-profit, you shouldn’t pass up this opportunity to capitalize on the power of text marketing. […]
Business texting is now considered to be one of the go-to strategies used by industries of all types and sizes. Currently, it has become a cost-effective channel for marketing and advertising all around the world. In terms of open speeds, text messaging has toppled email marketing by a whopping 345%. 98% of text recipients read the message at least once […]
We live in a world which is constantly evolving with technology. So much so, that it is safe to say that technology has changed our social etiquette. Most recently, it’s happening with phone calls and how nobody wants them anymore. According to the US office worker’s survey, 40% of baby boomers and 70% of millennials become anxious when the phone […]
Mobile communication is becoming increasingly important in the business world. The marketing environment today is extremely cluttered with thousands of the same products and services offered by different companies that are usually in competition with each other. With so many different mobile communication channels like social media, email, instant messaging apps, and everything in between, which one is the best? […]
Acronyms, abbreviations and slang are quite popular in text messages and are now making their way into business communication. Let’s be honest; 160 characters are not always a lot to work with and not everyone wants to pay more to send lengthier texts. Many businesses have reported that they have a hard time getting their required information along with links […]
Text messaging may be an old player in terms of technology, but it is now the leading business communication channel in the world. If you’re not familiar with text marketing for business by now, you are definitely missing out on a valuable opportunity to engage with your audience. Text messages are opened 98% of the time within a couple of […]
People use their cellphones dozens of times on daily basis texting their peers, friends and family. Apart from people you know, you’re bound to often receive text messages from an unknown sender, the world is full of scammers who try to steal personal information. Spam messages have become a recurring annoyance for recipients. What’s worse is that a lot of […]
Texting and driving is a bad habit no matter how good you are behind the wheel. According to the National Highway Traffic Safety Administration, texting and using digital devices are the leading cause of road accidents. The following are some interesting statistics: Texting and driving increases the chances of an accident occurrence by 23 times 11 teenagers die every day […]
