Black Friday will be different this year. While we are all accustomed to shopping stampedes in malls and stores to pounce on the best deals, the COVID-19 pandemic has changed the way we shop. So, businesses are still adapting to the new norms and consumer behavior as we move towards the holiday season. With that said, it is even more […]
Thanksgiving is just around the corner, which means it’s time to show customers gratitude for the business they bring to you. Emails were the go-to channel for this purpose, but they almost feel like a formality, so instead, why not use a medium that says thank you directly? Read about how thanksgiving text messages can be used to send engaging […]
Mobile devices are now found everywhere. It is not surprising that they affect our lives on a daily basis and have changed the way we interact with each other. Moreover, they have also changed how we access information and how we make purchases. Due to this, businesses are now using Business SMS to promote their goods and services all around […]
This holiday season will be different from others. With hundreds of brick-and-mortar stores around the country closed, consumers are quickly shifting to shopping online. For you as a business owner, this means new potential customers and the opportunity to engage old customers to revive and grow your business this upcoming season. When it comes to promotions and deals, nothing beats […]
Labor Day may not be one of the most popular festive holidays in the US but it is still one of the most awaited ones. Hence, people enjoy a long weekend with no work and spend time with their friends and families at barbeques, pool parties, and trips. As businesses, you want to boost the morale of employees leaving work […]
Text-to-donate charity campaigns have become popular with the rise of smartphones. 90% of the recipients read text messages within a few minutes of being received. For non-profits and other social enterprises, this level of engagement presents a great opportunity to keep donors informed. As a non-profit, you shouldn’t pass up this opportunity to capitalize on the power of text marketing. […]
Business texting is now considered to be one of the go-to strategies used by industries of all types and sizes. Currently, it has become a cost-effective channel for marketing and advertising all around the world. In terms of open speeds, text messaging has toppled email marketing by a whopping 345%. 98% of text recipients read the message at least once […]
Any marketing campaign aims to get maximum return on investment (ROI). However, there are so many marketing channels available which often makes it challenging to figure out which medium fits your use case perfectly. Plus, some channels might not work for you the way they work for others even if you’re both in the same industry. Email vs Text marketing […]
While marketing your products or services, you need a perfect storm of credibility, reputation and revenue to boost your business into success. In the middle of running a business; maintaining your website, working on your products, and engaging with your customers can be difficult. Plus, businesses that decide to get started with SMS Marketing often don’t know where to begin. […]
We live in a world which is constantly evolving with technology. So much so, that it is safe to say that technology has changed our social etiquette. Most recently, it’s happening with phone calls and how nobody wants them anymore. According to the US office worker’s survey, 40% of baby boomers and 70% of millennials become anxious when the phone […]
