One of the best ways to reach your customers directly is through text messaging. It’s instant, direct, and works wonders. However, while text messaging you have to make sure you do not annoy your customers.
You see, since it is direct messaging on their numbers, you always have to be careful. Your customers trust your business with their numbers. The last thing you want to do is to annoy your customers, with constant promotional text messages.
In this guide, we will talk about how you can fairly use text marketing. If you choose to ignore these, you may lose your customers and it may tarnish your business image. Hence, make sure to read all these carefully and analyze your text marketing strategies accordingly.
Before we get into the different factors that may annoy your customers, we will look into the repercussions. You may think an irritated person may not be as harmful to your business. However, one person can make a huge difference. If you continue annoying your customers, here are some of the outcomes that you may see.
Of course, these are circumstantial. However, to avoid these, make sure you avoid some common practices that annoy your customers.
If you are actively or passively doing these practices, you may put your business in jeopardy. Follow these to stop that from happening.
Before you think of any other malpractice, consider this. Make sure that each person has given you prior express consent before you send them messages. The permission can be in any form documentable. The TCPA is quite strict about this rule as well. You may lose your license to send messages if you jump over this rule.
Hence, make sure that your subscribers know what they are signing up for and the frequency of the messages.
Sending text marketing messages for promotions and even awareness of your brand is perfectly fine. However, there is a fine line between promoting and overdoing. A lot of businesses seem to cross the line and hence, people unsubscribe.
Sending a lot of messages with sales language can easily be the reason to lose customers. Sending the right number of messages is always tricky. Some consumers want to hear from businesses every day. While other people may want to hear from them once a week. You have to see what kind of audience you have by researching.
another aspect of adding useless information is long messages. Even ExpertTexting allows you to do extended messaging of up to 800 characters (charged as multiple). However, you should not send additional and long text messages. These make your messages easier to delete for the customers.
When you send messages, make sure they have the relevant information only. Moreover, whatever the frequency you set, ensure that your customers know at the time of signup. This helps you set up the limit of your messaging.
Another very common mistake businesses make is making false promises. This is usually to lure the customer into their store or otherwise.
If you cannot keep a promise, then don’t make a promise! Your customers trust you when you tell them something big is coming their way. Do not make it a marketing gimmick and do not lose that trust.
A lot of times authentic businesses make promises that they are ready to keep. However, these come with heavy terms and conditions that make them impossible to fulfill. Never stoop this low as a business. No matter what you say over text marketing messages, it should be the truth and fulfilled.
Another very common error is typos! Businesses generally forget to check messages before they send them out. Hence, these messages make for many typos!
While typos are not a huge thing, they can be a dealbreaker. Every word you say to your customer is valued and important. Even one word out of context or wrongly written can annoy your customers. Moreover, it makes them think you are not serious enough.
Hence, it is always a good idea to read and proofread every message you send out. When you send messages through ExpertTexting, you can send a sample message to yourself first to proofread. Moreover, you get the preview so that you can see what your message will look like on a phone.
Adding a call-to-action button is imperative in every text message that you send out! There are no ifs or buts in this rule. Imagine being invited to a party and not telling the location. You will not know how to get there! A call-to-action lets the customer know where they have to go!
If your text message is about awareness or educating the subscribers, you may let go of the call to action. however, if you are giving out promotions, you need to add one for sure.
Ensure that your call to action is relevant to your text message. Through the CTA, you will be able to make the sales that you’re looking for.
While writing your CTA, make sure not to make it to prolong or lengthy. Simply tell them where to go and you are good to go.
Believe it or not, there is a right time to send messages! It may not be the same for your and your competitor. However, there is a right time for your audience!
If you do not want to annoy your customers, you need to pick the right time to send messages. Usually, these are during working hours on the weekday. However, they vary from business to business.
Click on the image below to know in detail how you can decipher the right time to send messages to your customers.
Now that you have all the no-no’s in one place, start text marketing. use ExpertTexting to send out mass texts at the lowest pay-as-you-go pricing solution. You can send MMS, schedule messages, and do much more with ExpertTexting.