Text Messaging Ads: Everything You Should Know
In this day and age, where everyone has a phone in their hand, it becomes easier to use text message marketing. This kind of marketing has up to 98% open rate. With these stats, we have a reason to believe why text messaging ads are better and efficient.
What are text messaging ads?
Text messaging ads are exactly what they sound like. They are text message that is for advertising purposes. Business uses these to send out promotions, receive feedback, or even send reminders to your consumers.
However, text messaging adverts are difficult to send out without an efficient tool meant for mass text messaging services. ExpertTexting is one such tool. It is the most affordable and very reliable service to send out mass messages for advertising purposes.
How do text messaging ads work?
Text messaging ads are not like billboards. However, the process is quite simple and easy to establish. TheTexting makes it even easier.
- Establish your audience
The first thing to do is to build an audience. By law and by ethical standards, it is wrong to send messages to people who do not opt-in for them. Hence, you need to build an audience through keywords, QR codes, or even widgets.
There are plenty of ways to invite people. However, make sure they do it voluntarily and have the option to opt-out anytime. - Craft messages
Craft your text messaging marketing ad and then you are good to go. Send them as per the service providers’ system. Using a service like ExpertTexting makes the process even easier.
Benefits of text messaging ads
You may find yourself asking about the benefits of text messaging ads. The truth of the matter is that it is arguably the most effective means to reach out to the consumers.
- Direct response marketing
One of the biggest benefits of ads of text messaging is that it is a direct response. The direct response allows you to have a direct insight into your leads. It also helps collect data directly. Moreover, 97% of the text messages are opened within 15 minutes of receiving them. - Simplify response
Text messaging ads use shortcodes instead of full-on numbers to reach out. These codes become a part of the identity of your business. Keywords work the same way. Pretty soon, consumers have an idea of the business identity and they respond. - Supports other channels
Text messaging is a strong channel on its own. The channel becomes better because it supports many other channels. You can integrate virtually anything in text messages to amp them up and increase the response rate.
For example, you can add a hyperlink with a picture to redirect your consumer to the relevant website. You can also add links to forms, social media handles, and other links. Moreover, two-way SMS helps integrate polls for a direct way to get feedback. - High intent advertising
One of the biggest advantages of text messaging ads is that it is high intent. It is the only advert mechanism that is for instant results. With traditional ads, people more or less forget the advertisement after a while. However, with text messaging, there is a higher chance of instant results. Devising the message with relevance to time and urgency gives a huge ROI almost instantly.
Conclusion
Text messaging adverts are the present and the future. They help in ensuring that you get the right reach for the right purpose. You can send them out by using an efficient service like ExpertTexting.
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