One of the best ways to promote your business is with keywords. When you pick your keyword, you provide your customers the shortest and easiest way to interact with you. Moreover, you allow your customers to voluntarily subscribe to receiving your business messages when you pick your keyword. But what is the keyword all about?
In this guide, we will tell you everything you should know about acquiring the perfect keyword for your business.
When a business acquires a number for texting, they need to invite people to subscribe. This is called an opt-in. Text marketing laws require you to explicitly get prior express consent from the people you message for marketing and promotions. If someone texts your business number, they may just want to ask you something. The suggestiveness of nature makes it illegal for you to send them promotions.
So, how do you discriminate?
Here are where Keywords enter! Text keywords are a phrase or an alphanumerical set of numbers. These work in several ways. If you use ExpertTexting, you can get an unlimited option of choosing your keywords. Each keyword makes a group. This means that if your keyword is ‘Promotions’, whenever someone sends the keyword, they get added to the group where they can receive your promotional messages.
For example, if you run a restaurant. You can have multiple keywords. Like ‘Dinners’, ‘Lunches’, ‘Specials’, or more like that. You can give your customers the option to select what kind of updates they would like to receive. These segmentations help you get more and better leads that can convert and give you a higher ROI.
Keywords can be alphabets or alphanumerical 4-11 characters long. However, it might be slightly confusing to get the one that works the best!
Read on to know how you can pick your keyword for effective text marketing.
Your keyword will play a huge part in representing your business. In just a few characters, you need to make your business stand out. The pressure can be overwhelming. Here is everything you need to do to pick the perfect keyword.
Once you have the perfect keyword for your subscribers to opt-in, it is time for the next step. Now you have to get the word out about your keyword so that your customers can use it to opt-in to receive your promotional messages.
Before you truly begin text message marketing, you will need some help from traditional methods to advertise your keyword. You can put it up on your social media, newspapers, billboards, flyers, DVCs, TVCs, and anywhere there is an audience.
If you use a service like ExpertTexting, then you can make it easier for your audience to sign up for your list. Against every keyword, ExpertTexting generates a QR code. The QR code is an easier way to subscribe to your list. Your customer simply has to scan and go. Watch the video below for more details.
Another way to move about is to use multiple keywords. As mentioned earlier in this article, you can select different keywords to segment your audience into groups. This helps in customizing your customers’ experience in receiving the promotional messages.
ExpertTexting is a mass texting service that allows you to set your keyword and begin text marketing. ExpertTexting allows you to have multiple keywords on one number. Moreover, you have other aids too to help your audience sign up for your business.