Marketing evolves with time. The newest means of communication are always on top of the best marketing techniques. If we look at olden times, we had the radio, it shifted to TVCs and then even DVCs. One such technique is email marketing. However, in this fast-paced world, email marketing seems slower. Hence, an email marketing alternative is required.
Text marketing proved to be more efficient when it came to direct response marketing. Texting is not a new concept or even text marketing is not new. However, it is relatively gaining momentum for the past couple of years as one of the best. In this guide, we will talk about email marketing and the best email marketing alternative for marketers in 2021.
Of course, the first question to pop into anyone’s mind is that emails work fine! Why do we need an alternative? While email marketing may not be dead, it surely seems to be taking its last breaths. Of course, it is still very much so active and it may take a long time before it eradicates. It works well hand in hand with other forms of marketing. However, it seems to have lost its charm in the past couple of years.
Here are a few reasons why it is imperative to look for a better approach to marketing other than emails.
Of course, you may think about why you need to switch to text marketing when there are other ways of direct marketing. The most common one is telemarketing and now, social media marketing! Here are a few ways why text marketing works better than any other channel out there.
We discussed how the email open rate is only about 20%. Against that, texting has an open rate of up to 98%. This means that out of all the billions of messages that are sent out every day, 98% of them are opened. Moreover, the response rate is in about 90 seconds. This means that texts that 75% of texts that are received get a response within 90 seconds.
This exceptional open rate allows businesses to get a very quick ROI. Moreover, you can at least have the assurance that a big chunk of your audience has probably read (or even skimmed) through your text message.
Text marketing laws are quite strict. Moreover, they are monitored very strictly. Hence, there is a thin chance of spamming. If you get spam messages, you can report them and there will be serious consequences. However, text marketing is the safest of almost all direct response marketing channels. Of course, it is still not 100% safe from spam. However, you can do much more to control it. We have a short guide on how to control spam. Click on the picture to read it.
Imagine you go door to door selling your product. There are about 10 houses. You know that out of the 4 are highly interested and waiting for you to come over to sell your product. They especially invited you over for you to sell your products. Of course, it is a thick chance that they will buy the product, it just depends on how you present it.
On the other hand, you have the other six houses that are a good demographic for your product. Going there to sell your product is a shot in the dark. You may or may not even be heard, let alone present your product.
Going to the four almost sure-shots is going to be much fruitful than the six houses that may not even answer the door. This is because those four houses explicitly invited you over.
This is exactly what permission-based and direct response marketing are about. In-text marketing, you only can send messages to people who have to give your prior express consent. This means that they are voluntarily inviting your business to send promotions and updates. These people become your highest intent audience and you get a quicker ROI with them around.
Permission-based marketing saves a lot of time, effort, and even money. Of course, you need a service like ExpertTexting that offers prepaid pricing to spend the credits that you use only
Moreover, permission-based marketing allows you to easily track and monitor your KPIs. Click on the image to read more about it.
ExpertTexting is a mass texting service that allows you to send your business promotions via text marketing. It has all the goodness of text marketing and that too in a prepaid plan. No annual or monthly subscriptions. Moreover, your credits don’t expire!