Sending promotions via text marketing is one of the best decisions you can make for your business. Exclusive sales and promotions help gain a lot of traffic and eventually a lot of business revenue. In fact, with texting, you can also hold flash sales to bring in instant walk-ins. Since texts are fast to send and receive, they work best for last-minute promotional messages as well as seasonal marketing messages. Amidst the advantages of promotional messages, marketers usually make the mistake of missing out on non promotional texts.
Bringing sales is one of the biggest incentives of any business. However, if you keep getting one-time sales, there is only so much revenue you can gain. You need to build your brand and your business and work on customer retention. This is what promotional messages cannot do. They can bring you foot traffic. However, there is a think chance that people will stick to your brand.
You may set an incentive against subscribing to your list. However, once people avail the offer, they may opt-out. If this happens too often, you may find yourself in a pickle. Here is where non-promotional texts come in. Read on to know everything you should about non-promotional texts.
One of the best ways to describe non-promotional texts is with the definition below by Forbes.
Non-promotional marketing is a way to sell your brand and engage people in it without having to push products or services. In this type of marketing, you push content that the customers enjoy and find a reason to stick with your brand.
One of the reasons why this works is that non-promotional content works with the power of association. In the digital age, everybody consumes content in one way or the other. People tend to associate and relate themselves to pages, brands, and even influencers with compelling content. When you work with non-promotional texts for marketing, you push content that your customers can relate to. This allows them to stick with your brand and look forward to the content. Once they are in, you can send them promotional texts and you may get better results too.
If you are wondering what these messages can do to help your business, here is a list of reasons why non-promotional texts should be part of your strategy.
Now that you know the importance, of non-promotional texts, it is imperative to know what to put in them. Here are a few ideas of what you can include in these types of messages.
Before you begin sending out messages, the best way to go about it for a long time is to acquire a vanity number for your business. This number can be a subliminal message for your customers no matter what kind of message you send them. Vanity numbers are special numbers that you can make up and request. These can be associated with your business in any way you like. Signup to ExpertTexting to get a vanity number. To know more about vanity numbers, click on the image below.
Perhaps the most important way to use texts for businesses is with surveys. Surveys allow a business to be open in communication with its customers. Moreover, they help in gaining intel about your brand and even help in knowing where your brand stands. Use this data to improve your brand. Moreover, tell your customers that you heard them and made changes.
One of the most engaging things you can do without promoting your business is to send tips and tricks. However, make sure they are relevant to your business industry. For example, if you run a salon, you can share tips on how to keep your haircut fresh for a long time. Or you can share tips and tricks on how to care for your skin post a facial.
ExpertTexting allows you to send promotional and non-promotional messages with mass texting. You can schedule your non-promotional texts to go out as you please. With the two-way communication feature, you can send and receive messages from your customers. You can also use the conversational inbox to hold one-on-one conversations with your customer.