What are SMS Vanity codes?

What are SMS Vanity codes?

Text marketing is on the rise because of its effectiveness. Several different types of numbers help you send mass texts. To top it off, there are vanity numbers as well. SMS Vanity Codes are numbers that you can choose yourself. These numbers can be any random number of your choice. Moreover, you can choose the number that aligns with your business to make it very dedicated and hence, vanity.

Vanity numbers can come in shortcode form too. Let us talk about it in detail.

What is an SMS shortcode?

Shortcodes are 5–6-digit numbers used in text marketing. These numbers are easy to remember and dedicated to your business.

Dedicated shortcodes give the same throughput and the same benefits as shortcodes. However, they are dedicated to one business only. This means that there is little to no chance of spamming, identity theft, and other security lapses.

What is an SMS Vanity Shortcode?

While a dedicated shortcode is a random number that is given to your business only, vanity is slightly different. Vanity numbers are numbers of your choice. You can request a number and if it is available, you can purchase them.

Vanity numbers play a huge role in branding for your business. They help your customers remember the number so they can reach out to you. Moreover, they do not have to make the effort to remember your number.

Difference between Vanity and Dedicated shortcode

There is not much of a difference in terms of throughput and deliverability. However, the main difference is the branding you get with the vanity numbers. They are easy to remember. Moreover, you can create multiple keywords with both numbers. These remain for your business only.

Another major difference is that these numbers are not random. Dedicated numbers are randomly selected for one business only. However, you have full control over your vanity number. You can create a number that syncs with the dial pad and request it.

Begin with ExpertTexting

ExpertTexting is a mass texting service. This service allows you to get your vanity number easily. You only pay for what you use with ExpertTexting. Moreover, our prices are one-third of what others offer.