How to get subscribers to opt in to your list?

How to get subscribers to opt in to your list?

Text marketing is one of the most effective ways to bring your business insight to the audience. However, the biggest challenge in text marketing is building a list. You see, you cannot send messages to people that have not given express written consent. Hence, you need to build your opt-ins so that you can send them messages from your business. In this article, we will help you get subscribers to opt-in using legitimate marketing methods only.

Why is opting in important?

There are plenty of reasons why getting voluntary subscribers is important. Perhaps the biggest is that sending unsolicited messages is illegal. It is a nuisance to the receiver and they can go as far as suing you.

Apart from the legal reasons, there are plenty of others why you should text people that express prior consent only. From the marketing perspective, it helps save your resources. You only send messages to the high intent audience that are your leads. Converting these leads makes much more sense. Moreover, it allows you to have a bigger ROI.

How to build your list?

There are plenty of ways you can advertise to your build your subscriber list. We have seen a couple of very effective methods. The following are the ones that may work best for you.

  1. Give an incentive

    One of the easiest ways to build your list is to give something in return. Find an incentive that you can give to the subscriber. Perhaps the best example of this is the Seattle Sun Tan Salon located on the west coast. The salon advertised their number so people could sign up. In return, they gave a 20% discount on the next purchase. This incentive resulted in 4750 subscribers in 30 days only. Moreover, the salon got new leads and 500% ROI.

  2. Advertise on traditional channels

    Text marketing is a very direct way of advertising. It is best if you want instant results and ROI. However, to establish text marketing, you need a little help. The best way to create a list is to advertise it on traditional mediums like billboards, social media, or even in newspapers. Once you get your subscribers, the only medium you will need is texting. Moreover, you can send text message ads with personalized content. This is much better than traditional ads where you target a group of audiences.

  3. Add to email

    Are you sending email blasts to your audience? Emails are a good idea. However, they are more likely to be buried under the dozens of spam emails. However, your audience might read them too. Hence, add your QR code or keyword to the email. Give your audience the option to switch to text marketing. Tell them of the sufficiency they can get receiving messages than from emails.

  4. Post QR Code

    One of the best things about ExpertTexting is that we offer you a QR code with your Keyword. This QR code is easy to scan and your audience can sign up. Learn how to create your QR code and then you can post it anywhere you like. The best ways we have seen this work are on the checkout counters, in newspapers, on standees, and even on bills and receipts. These are easy and take little to no effort for the subscriber.

  5. Website

    Another way how ExpertTexting helps grow your list is through your website. ExpertTexting allows you to create a widget and place the code on your website. This readymade widget allows you to collect numbers of those that are interested. Hence, you have one way or the other to get people to opt-in.

Begin with ExpertTexting

ExpertTexting is a mass texting service. Not only, do we provide you the most affordable prices, but we also do even better. We give you features like QR codes and widgets to help you build your list. All you have to do is to make sure you have clear as day terms and conditions. Begin Text marketing with ExpertTexting today!

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