What does opt mean in text marketing?
One of the most common mistakes businesses make while using mass text messaging is using their database to extract numbers. This is highly unethical and also illegal. To build an audience for text marketing, there are several ways. Read on to know what does opt mean in text marketing.
In-text marketing opt-in means that the receiver is opting in to receive messages from the business. As a business, you can build your audience by giving a keyword and telling your target audience to send it to a number. This feature adds the number to a group and you can then send out messages. Other ways include QR codes and a signup widget.
Opt-in text message marketing is not only to avoid legal and ethical laws, it works great for your business as well. Opt-in allows you to collect data on your customers. The audience that voluntarily signs up is all your leads. Your audience collection is your data to know who is remotely interested in your business. You can simply target them with meaningful texts to bring business to your company.
Why is an opt-in text messaging important?
There are many reasons why opt in text is important. Let us talk about a few of them.
- High intent traffic
Anyone who signs up to receive text messages about your business is a lead. They know and understand your business and are interested in it. This makes it ten times easier to lure them so that you can get conversions. Every receiver will opt-in to receive messages by choice, this fact makes it easier to convert leads.
- Make it voluntary
The United States along with almost every country has a legal limit when it comes to sending messages. You cannot send them willy-nilly because it bothers people and can make a legal problem.
Even if it is not illegal somewhere, it is annoying. If your potential lead is annoying, you can lose it and tarnish your business reputation.
- Ethical Standards
Business is important and it is important to have a focus on your audience and your goals. However, never leave your ethical boundaries for anything. Opt in text messaging ensures that you do not ethically violate anybody’s private space. It helps keep your business reputation on par.
- Don’t spam
Without people opting in, you may find yourself in the spam folder. Smartphones have applications that allow users to blacklist numbers. If users report your business to spam, your business reputation will go up in flames. Moreover, future opt-in audience will not find it very attractive if they find out that your number is blacklisted. Hence, it becomes of the utmost importance that you send the messages to people who voluntarily give you permission.
If we want to answer the question, “what does opt-in mean in text marketing?” The answer is everything. There is no way you should use text message marketing services without gaining permission from the receiver.