A smartly-planned SMS call to action is required in order to get the desired response from people. Do you want your audience to avail discount offers? Download your mobile app? Register for an event? Visit your website or social media page? Fill out a form?
If you are just beginning to put together your bulk SMS campaign or you regularly do so and want to improve your results, check out these tips.
Keywords make a whole lot of a difference. Choose a unique world relevant to your organization that people can text in order to subscribe to your campaign, retrieve information and start a conversation. A memorable keyword is short, simple and relates perfectly with your brand or product.
When promoting your call to action, ensure that your keyword and shortcode stand out. You can make them bold, in all caps or highlighted in a unique way. Avoid using any punctuation like quotation marks around your keyword, since your audience may actually text them as well.
Why should your audience respond to you? What’s in it for them? If you want to capture their attention and drive them to take action, you need to have a solid reason for them to do so. Texting for ‘more information’ is boring, but texting for more information plus a freebie or discount? That’s what gives people reason to take action.
The chances of people responding to your SMS call to action improve when you integrate other marketing channels into it. Add a text CTA and call back number on your digital ads, billboards, social media posts, direct mail and commercials. You can also create multiple keywords for different products or offerings for ROI and comparison.
Urgency implies that the offer you are promoting is for a limited time or quantity. Add phrases like, “Hurry, offer ends at midnight” or “First come, first serve” to your promotion. When you create this perception, prospects are much faster in responding.
ExpertTexting is now one of the leading Bulk SMS services in the world. If you would like to know more about learning about our services, you can engage with our 24/7 live support team or call us on (845)-580-6454. Our friendly and experienced team will respond to any questions you have and explain how our service works. We’d be glad to provide advice to help you set up your account according to your use case to ensure a great experience.