How to Text Emojis for Marketing

How to Text Emojis for Marketing

According to a study by Adweek, the use of emojis is on the rise. 92% of online users use emojis. Moreover, 10 billion emojis are sent out every day. Perhaps the reason is that over 70% of people believe that emojis describe their feelings better than words. We can’t deny this fact ourselves. Emojis have a certain image without which texts seem almost empty. The question stands; how to text emojis for text marketing? Do we even use emojis in marketing?

We know that marketing is all about communication. The best kind of marketing is visual marketing. Text marketing is the most direct way of communication. To add a visual appeal to them, we use the power of MMS. However, emojis almost fill this gap without having to attach files. Moreover, smartphones read them as regular texts instead of multimedia messages. Hence, they become easier to receive as well. The Wiley Online Library posted a research paper on the impact of emojis and emoticons. According to the research, the brain processes emojis and nonverbal communication. Hence, they turn into emotional communications. Since the brain is more open to emotional communication, the message becomes stronger and clearer.

Why is Emoji Marketing important?

With so many advantages to emojis, it is almost impossible that marketers do not use them. The oldest forms of emojis date back to the late 90’s when they were known and emoticons. Today, we have animated emojis and static ones. Over 2000 different kinds of emojis are available to send out.

The importance of using Emojis is understandable with the impact that they have on the consumers. Let us take a look at a few facts.

1. According to research, the rise of emojis in push notifications was up to 163% between 2015 and 2016. The result was that the notifications were opened 85% more than the ones without emojis. Moreover, there was a 9% increase in the initiating of conversations during that time.
2. Another research found out that the retention of the consumers increased by 28% with emojis. Combine it with text marketing and it proves very fruitful.
3. Vibrancy and creativity go hand in hand when it comes to the market. Emojis have the power to bring these in-text marketing without converting to MMS. Hence, using them makes it more eye-catching.

Sending Emojis with ExpertTexting

ExpertTexting allows you to be a part of the advantages that Emojis bring. With ExpertTexting you can send emojis in each one of your texts. You can do it through a Windows keyboard for emojis. Moreover, if you are using our mobile web page, then you can take advantage of this feature with the mobile emoji keyboard.

However, here is something you should know about Emojis. Emojis come under Unicode. In easy language, Unicode is a computer language for different characters. These include characters that are not in the English Grammar. These can include several different languages and even emoticons and emojis. However, since Unicode is much more than simple characters, they take up a larger character count than usual characters. Hence, your character count may reduce. We have a comprehensive guide about texting characters. Click on the image below to read them.

How to send Emojis with ExpertTexting

Sending emojis with ExpertTexting is easy. Just follow the steps to add emojis to your mass texts.

Step 1: Log in to your ExpertTexting account. Click on the ‘Campaigns’ Tab on the left side of the few pages.

Step 2: Click on ‘Start new Campaign’ on the top right of the page. Choose to create a one-time campaign or a recurring campaign. Also, choose if you want to send to a group or a keyword. 

Step 3: Now you can begin crafting your message by filling out all the necessary details. To add emojis, you can use your Windows Keyboard. Moreover, if you use our mobile web page, you can use Emojis from your keyboard to send them out. You can see the preview on the right side of the page. You can also send a sample message to your number.

Step 4: When you are done, simply send the message or schedule it for another time.