There are almost 2 billion young people between the ages of 10 and 24 in the world. We are currently living in the biggest youth populace ever. Students, millennials, Gen Z, the future generation, or whatever you like to call them, if you run a business, know that they have the purchasing power. So, if your business strategy doesn’t include them, you’re going to have a tough time ahead. Businesses have a great opportunity for growth if they successfully target this audience and spot the ideal circumstances to engage them with youth day SMS marketing.
Young people make such valuable consumers in the modern business world. This is because they influence the purchasing decisions of their peers including friends and family. In addition to being consumers themselves, young people affect adult decisions as well as what car to buy, where to have dinner, or where to shop for clothes and accessories for New Year. In fact, some of the leading companies from different industries in the world have made changes to their business strategies to target youth more;
The fast-food giant encourages young people to come in by keeping their restaurants open late to promote the idea of a “fourth meal”.
American Eagle loves to promote products to a young audience. In fact, the clothing maker is known for giving away free pair of flip flops to college freshmen.
Did you know how Walkman came to be? The chairman of Sony saw how important music was to his daughter and this is how the idea of music on the move came.
The retailing giant teamed up with celebrity Miley Cyrus to introduce a line of clothing products at young girls.
Red bull is known for producing games and mobile applications to encourage participation from a young audience.
If you’re between the age bracket of 10-24, you must own a cell phone and even if it’s a feature phone, you can exchange text messages. This means that businesses using text marketing to send promotions should definitely include young people in their dedicated audience. Furthermore, what better occasion to get started than on International Youth Day itself, which falls on August 12th every year. So, here’s what you can do on this occasion to boost your sales or simply connect with your audience;
Today’s young audience with limited money to spend is tomorrow’s loyal adult consumers. With that said, offering them discounts and freebies early on will benefit you in the long run. Young people making decisions for the first time are easily swayed by discounts and savings.
Today’s young audience will buy from your brand if it reflects their core values. For example, the new age demographic cares about fitness, nutrition, mental well-being, and the environment as well which you can target in your campaigns.
Unlike the 80s where marketers encouraged consumers to rush for their stores, modern marketing offers as much convenience as possible. A youth trend survey indicated that 46% of young people chose Netflix and takeaway from choices that included club night out, parties, and events.
SMS marketing doesn’t just go for discounts, entertainment, promotions, and shopping. Even organizations that usually find it challenges marketing to a younger audience, such as charities and religious institutions, found that texting increased involvement up to 10 times. Here are some example of non-commercial venues and how they reach young people through SMS marketing;
In the last decade or so, churches have become technologically smart which means they can now reach the young crowd. SMS marketing has become a great way to supplement digital giving and donation portal effort as well as daily or weekly engagement. The word has gone mobile including traditional print platforms. Approximately 60% of young Christians read the bible on a cell phone or computer.
With schools and colleges closed all over the country to give way to remote education, text messaging has become one of the most active channels of teacher-student/parent and staff communication. From online class schedules to quiz reminders and performance meetings, the text has been deemed to be the most reliable channel for notifications and alerts.
Politics is among the last things young people concern themselves with. However, social media influencers and celebrities are teaming up with candidates and use text marketing campaigns for support. These text campaigns boost engagement and have young people participate with interest.