The Importance of SMS Marketing
There are things in life we literally cannot live without. These things are considered vital and without them we will surely be dead. These are air, water and food. More than ten minutes without oxygen from the air we breathe can cause irreversible brain damage than can lead to death. Seven days without drinking water will severely dehydrate the human body causing it to die. And finally no food intake for 30 days depletes our energy source initiating death due to starvation. These three are empirical needs that should be met for survival. However, there are other things also that we need but not necessarily make us pass away if we do not have them. Necessities now vary from person to person as it depends on one’s lifestyle. For instance, if your work involves great distance of land travel you must to have your own car for your convenience. Otherwise fulfilling your job using a public transportation can be very challenging.
1. You can directly reach your customers or potential customers. With television or radio advertising, your ads will only reach your target market once they are aired provided also they are also watching TV or tuning in to the radio. So you have to carefully select airing timings to gain the maximum number of audience. People always carry their cell phones with them so your customers will right away receive your ads as they go straight to their mobile phones. It will be stored on their Inbox unless deleted. According to surveys, 95% of recipients read their messages at least once before they erase them. This has more success rates then compared to other ad forms. 2. SMS marketing costs less compared to other marketing solutions. It is because a smaller amount of resources is needed to accomplish this campaign. In this way you will be able to decrease your financing needs for advertising operation. As a low-cost capital you will already be able to deliver your ad to a wide range of people. 3. Total control is something you have with SMS marketing. You oversee and decide the entire process. You can decide as to when exactly the messages will be sent including the time and date. To make the messages more personal you can customize them. Messages customizations can be easily done as there are tools over the internet that can assist you. These programs are easy to use because of their user friendly software interface.
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