The Way of Business SMS
According to statistics, SMS messaging or text messaging is starting to gain popularity among companies and businesses worldwide. This is the truth because almost 70% of the world’s population has used mobile phones in the past years to communicate with their loved ones or business partners locally or internationally. With the rise of the smart phones such as iPhones and Android phones, more people are coming to terms that text might be the next best thing in marketing.
Real Time Discounts and Updates
Restaurants and hotels have been using Business SMS to get people to visit their establishments at specific times of the day or week. By applying discounts at certain periods of time, businesses are able to improve their services and expose their goods to the consumers without spending too much on marketing. All they need is an SMS messaging service to inform their customers about a one-time sale or VIP reservations and their stores would be filled up for the rest of the evening by customers residing near the area. Business SMS also works as a reminder for upcoming sale events a month or week away. It always pays to keep customers abreast about updates so that they won’t miss special events. Not only will you gain profit from the effort, but you will also be rewarded by their loyalty as well.
Great for Follow-ups
How would you know if the TV advertorial or print ad is successful in getting customers interested? Not unless you personally check on them, it is hard to monitor the audience’s feelings about such matters. With Business SMS, you can get customers to answer quick surveys and polls via text messaging. It may be the least bothersome way to get them to answer as compared to chasing them in malls. If they do not answer, it is best not to force them until they are ready. Chances are they will not erase the text message just yet. In marketing campaigns, it is given that marketers might air an ad on TV or in any traditional media. SMS is a great follow-up tool to discover if customers are interested after seeing the ad. Keywords and codes. They can provide messages like “Win 100 texts to all networks by sending “WINNER” TO 123.” In this case, the keyword is WINNER while the code is 123.
Inexpensive Marketing Method
Business SMS might be the most effective marketing method for its direct approach in communicating with consumers but it is also one of the cheapest to execute. One only needs creativity and a reliable SMS service in order to send relevant messages without the aid of images and audio. If you want to invest more, there are SMS services that allow companies to make audio and video messages for marketing purposes. This is a great opportunity to show consumers how different the company and its services are from others.
Business SMS is truly a blessing in marketing. Not only is the communication easier and cheaper to do, but the effect of SMS encompasses greater rewards.
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